Shop it. Taste it. See it live.A new era begins.
Two days of Korean beauty, food and wellness you can actually buy — 100+ products from 29 brands, 7 live shows and cooking stages on the Seattle waterfront — capped by TAEMIN live at Climate Pledge Arena.
Day passes from $9. Every stage, show and tasting included.
Countdown to opening night
- Festival dates
- Oct 24–25, 2026
- Day passes from
- $9
- TAEMIN headliner finale
- Sun · 7:00 PM
Korea's newest brands, on a Seattle floor you can shop.
More than 100 products from 29 Korean beauty, food and wellness brands land at Bell Harbor on the Seattle waterfront. Most are arriving in the United States for the first time — try them, meet the people who make them, and take them home the same day.
Between the aisles: celebrity chefs cooking live, a Jung Saem Mool makeup master class, creator talks and live-commerce stages. Sunday night the whole festival moves to Climate Pledge Arena for the concert.
100+
products to shop
29
Korean brands
11
artists, chefs & creators
7
live shows & stage talks
$9
day passes, all stages included
1
arena finale · TAEMIN
Brand, show and people counts reflect what is confirmed for the inaugural year and grow as more sign; the product figure is an organizer estimate across those exhibitors.
100+ products. 29 Korean brands. Most new to America.
Beauty, food and wellness labels from Seoul and beyond — samples on the table, founders behind it. Bring a bag.
Everything on the floor is for sale. Card or cash, take it home the same day.
These brands come to the floor with K-DERMA ATELIER, their U.S. distribution partner.
Seattle-area makers and small businesses join the floor alongside the Korean brands.
What you'll actually do here.
No badge scanning, no breakout rooms. Included with every day pass:
- 01
Shop the booths
100+ products across 29 brands, out on the table — try it, then buy it and carry it out.
- 02
Eat what the chefs cook
Chef Austin Kang cooks live on Saturday, Chef Cho Seohyeong on Sunday.
- 03
Watch the master class
Jung Saem Mool — the artist behind the modern K-beauty glow — working live on stage.
- 04
Catch live commerce
Brands selling from the stage in real time, the way Korea shops.
- 05
Meet the creators
Irene Kim, Jiny Maeng, Rachel Energy and Chambo on the K-Influencers panel.
- 06
Collect the giveaways
Brand experiences, gift kits and giveaways running across both days.
Three ways to be part of it.
Do one. Do all three. Bundles unlock the full K-ERA weekend at the best price.
K-ERA 5K Run / Walk
The K-ERA 5K Run/Walk debuts in our second year — an influencer-led waterfront run capped by a finish-line festival. Not part of the 2026 program.
2027
debuts · year two
The Festival Floor
100+ products from 29 Korean brands, 7 live shows and cooking stages, live commerce — and everything on the floor is for sale. Day passes from $9.
100+
products to shop
K-ERA Concert
Headlined by TAEMIN at Climate Pledge Arena — the night Seattle becomes the center of K-culture.
TAEMIN
headliner
Four days. One festival week.
- Invite onlyThu · Oct 22
National Day K-Sool Gala
Private · with the Consulate General
A National Day gala co-hosted with the Consulate General of the Republic of Korea in Seattle.
- Invite onlyFri · Oct 23
VIP Pre-Party
Private — by invitation
Press, partners and select creators preview the week off the record.
- Day 1Sat · Oct 24
Festival Floor Opens
Bell Harbor · Seattle Waterfront
Doors 10:00 AM — brand booths open, the opening ceremony, Chef Austin Kang's cooking stage and the Jung Saem Mool makeup master class.
- Day 2Sun · Oct 25
Floor + Concert
Bell Harbor → Climate Pledge Arena
Last day to shop the floor — dermatology panel, Chef Cho Seohyeong's cooking stage, the K-Influencers panel — then TAEMIN at 7:00 PM.
Who you'll see on stage.
11 artists, chefs and creators across 7 live shows and stage talks — celebrity chefs cooking live, Korea's most famous makeup artist doing a full show, and the creators behind K-culture on the main stage. Included with every day pass.
Irene Kim
K-Influencers Panel
Jung Saem Mool
Makeup Master Class
Noh Hee-young
Main Stage Talk
Jiny Maeng
K-Influencers Panel
Rachel Energy
K-Influencers Panel
Chambo
K-Influencers Panel
Park Yong-in
Gala Sponsor & Speaker
Chef Austin Kang
Live Cooking Stage · Sat
Chef Cho Seohyeong
Live Cooking Stage · Sun
Park Young-sik
Gala Sponsor
Kang Jun-gu
Gala Sponsor & Speaker
Selling into the U.S. market?
Booth applications and founding-partner sponsorships for the inaugural year are open — with private buyer meeting rooms at Bell Harbor.
Special rates for festival week.
Official hotel blocks and airline discounts for festival week. Use your K-ERA promo codes to book — released as partners are confirmed.
Official Hotel
Waterfront blocks
Code coming soon
Airline Partner
Discounted fares
Code coming soon
Getting Around
Transit & parking
Guide coming soon
Seattle Guide
Dining & districts
Explore
Be there when the era begins.
Seattle · October 24–25, 2026. Day passes from $9, and the concert Sunday night.